About this Privacy Policy

At LowRateCarFinance Limited, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your personal information when you contact us, use our website, make an enquiry or apply for vehicle finance through us. It also explains your rights under UK data protection law and how you can contact us.

Who We Are

LowRateCarFinance Limited act as a credit broker and not a lender. We are registered in England and Wales under company number 13701190. Our registered office is Long Barn 2, Folly Farm, Tickenham, Clevedon, England, BS21 6RY. For UK data protection law, we are a data controller registered with the Information Commissioner’s Office (ICO) under registration number ZB266539. Contact: office@lowratecarfinance.co.uk; 0117 235 8727

Key Information About How We Use Your Data

We collect and use personal information primarily to respond to enquiries and help arrange vehicle finance. We may share information with finance providers and organisations involved in assessing or processing an application. We may also use information to prevent fraud, meet legal and regulatory obligations, improve services and communicate with you. Where consent is required for marketing or non-essential cookies, we will ask for it. We do not make the final lending decision; the relevant finance provider does.

What Personal Information We Collect

Depending on your interaction with us, we may collect identity, contact, financial, employment, finance application, communications, technical and website, and marketing preference information. This may include your name, date of birth, addresses, contact details, income, expenditure, bank details, credit history, employment details, finance preferences, call recordings, emails, IP address, browser and device information, website usage, referral or campaign information, cookie data, consent records and marketing preferences. We do not routinely ask for special category data. If such information is provided and processed, we will rely on an appropriate lawful basis and applicable condition under data protection law.

How We Collect Your Personal Information

We may collect information directly from you through our website, finance applications, telephone calls, emails, text messages and other communications. We may also obtain information from 

finance providers, technology and application platform providers, vehicle dealers, publicly available sources and authorised third parties where lawful.

Our Legitimate Interests

Our legitimate interests may include responding to enquiries, providing and improving credit broking services, progressing applications, managing relationships with customer and finance providers, verifying information, preventing fraud, protecting systems, monitoring service quality, training staff, maintaining compliance records, investigating complaints and defending legal claims. We consider necessity and the impact on your rights before relying on legitimate interests.

Information We Need From You

Some information is necessary to respond to your enquiry or help arrange finance. Information may be required to take steps before a finance agreement, enable a finance provider to assess an application, assess affordability or creditworthiness, verify identity, prevent fraud or meet legal and regulatory requirements. If required information is not provided, we or a finance provider may be unable to progress your application.

Credit Searches and Finance Applications

When you apply for vehicle finance, information may be shared with one or more finance providers. Finance providers may use credit reference and fraud prevention agencies. A credit search may be recorded on your credit file. The type of search and its visibility may depend on the finance provider and the stage of an application. You should review the relevant finance provider Privacy Notice.

Who We Share Your Personal Information With

We may share personal information with finance providers and lenders; credit reference and fraud prevention agencies; identity verification providers; vehicle dealers; application and enquiry platforms; CRM, technology, hosting and IT providers; communications and marketing service providers where appropriate; professional advisers; regulators; law enforcement; and parties involved in a business sale or restructuring. We only share information where there is an appropriate reason and require safeguards where suppliers process data on our behalf.

Credit Reference and Fraud Prevention Agencies

Finance applications may involve checks with credit reference and fraud prevention agencies to verify identity, assess creditworthiness and affordability, prevent fraud and money laundering, and manage credit or finance accounts. These organisations may be separate data controllers. The relevant finance provider Privacy Notice will provide further information.

Marketing and Your Preferences

We may contact you about products, services, promotions or offers where permitted by data protection and electronic marketing laws. Where consent is required, we will ask for it. You can withdraw consent or opt out any time using unsubscribe or opt-out instructions or by contacting us. We may retain a suppression record to respect your preferences.

Cookies and Similar Technologies

We use cookies and similar technologies. Some are strictly necessary for our website and application or enquiry services. Analytics and marketing cookies are used only where appropriate consent has been obtained. Please see our Cookie Policy for cookie names, providers, purposes, storage periods and consent controls.

Monitoring and Recording Communications

We may monitor and record telephone calls, emails and other communications for quality assurance, training, complaint investigation, fraud prevention, security and legal or regulatory compliance.

Information About Other People

If you provide information about another person, you should ensure you have authority to do so. Where someone acts on your behalf, we may confirm their identity and authority.

Automated Decision-Making and Profiling

LowRateCarFinance Limited is a credit broker and does not make the final lending decision. Finance providers may use automated systems, profiling, credit scoring or other assessment tools. Where a finance provider carries out solely automated decision-making producing legal or similarly significant effects, that provider is responsible for providing information about the processing and applicable rights.

International Transfers

Some service providers may process personal information outside the UK. Where we are responsible for a restricted transfer, we will use an appropriate lawful transfer mechanism or safeguard, such as an adequacy arrangement or approved contractual protections. Separate data controllers are responsible for their own transfers.

Additional safeguards include the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU standard Contractual Clauses, adequacy regulations issues by the UK government, or another lawful transfer mechanism where required. We undertake appropriate due diligence before appointing third-party processors, enter into written data processing agreements where required, require appropriate technical and organisational security measures, and only share personal information necessary for the relevant purpose.

How Long We Keep Your Personal Information

We retain personal information only as long as reasonably necessary for its purpose and our legal, regulatory and business obligations. We may retain records relating to finance enquiries, applications and customer interactions for up to six years where necessary. Different information may be retained for different periods. When no longer required, it will be securely deleted, anonymised or otherwise disposed of.

How We Protect Your Personal Information

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration, disclosure and destruction. Measures may include access controls, password protection, system security and access restrictions.

Your Data Protection Rights

Depending on the circumstances, you may have the right to be informed, access your personal information, request rectification request erasure, restrict processing, data portability, object to processing, withdraw consent, and exercise rights relating to certain automated decisions. The right to erasure and other rights are not absolute and may be subject to lawful exemptions.

Right to be Informed – You have the right to receive clear information about how we collect, use and protect your personal information.

Right of Access – You can request a copy of the personal information we hold about you.

Right to Rectification – You can ask us to correct inaccurate or incomplete personal information.

Right to Erasure – In certain circumstances you may ask us to delete your personal information.

Right to Restrict Processing – You can ask us to limit how we use your information in certain circumstances.

Right to Data Portability – Where applicable, you can request your personal information in a structured, commonly used and machine-readable format.

Right to Object – You may object to processing based on our legitimate interest and you have an absolute right to object to direct marketing.

Right to Withdraw Consent – Where we rely only on your consent, you may withdraw it at any time.

Rights relating to Automated Decision-Making – Finance providers may use automated credit scoring or profiling. Where applicable, you should refer to the relevant lender’s Privacy Notice for information about these processes and your rights.

How to Exercise Your Rights

Contact office@lowratecarfinance.co.uk or write to LowRateCarFinance Limited, Long Barn 2, Folly Farm, Tickenham, Clevedon, BS21 6RY. You do not normally have to pay a fee. We may ask for information to confirm your identity and will respond within the timeframe required by law.

Complaints

If you have any concerns about how we have handled your personal information, we encourage you to contact us first so that we have the opportunity to investigate and resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we have processed your personal information in breach of data protection law.

Information Commissioner’s Office

Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Email: icocasework@ico.org.uk            
Website: https://ico.org.uk/global/contact-us/ 

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, processing, finance provider or supplier arrangements, technology, legal or regulatory requirements or guidance. The latest version will be published on our website.

Why We Use Your Personal Information and Our Lawful Bases

Finance Providers We Work With

We work with a panel of finance providers to help identify finance options that may be available based on your circumstances and application information. Depending on your application, we may share your personal information with one or more finance providers so they can assess your eligibility. The providers below are examples of principle finance providers we work with. Our panel may change and this list is not exhaustive. Each provider is responsible for explaining how it uses your information; please read the relevant Privacy Notice.

If your application is shared with a finance provider not listed above, you should review that provider’s Privacy Notice for further information.

ICO Website: https://ico.org.uk/ 

LowRateCarFinance Limited

Last Updated: 15.07.26